Reference - Mobile Marketing Case Study 4

What is the hottest topic this summer? Must be the Twilight film franchise, Eclipse !

To create an atmosphere that surrounded by Twilight, Summit Entertainment integrated the traditional promotion with mobile devices channel. Several of mobile marketing campaign is launched, The Eclipse Movie Game and The Twilight Saga: Memory Quest that were developed by gaming compan, Game House.

As David Zemke, director of global marketing and publishing at GameHouse, said,
“The strategy behind the Twilight mobile games was simple; to bring one of the most popular book and movie franchises of all time to mobile devices”

They believe mobile marketing would effectively targeted the teens market,
“Ask any 17-20 year old what they consider as the most useful or desired thing they want, and a majority of them will say a "mobile device".”

Mobile marketing becomes a powerful tool, the clutter of mobile marketing will become more and more serious. Marketers need to spend more effort in the promoting format, and create the creative and innovative ways. This Twilight game is a good example, to read the whole story: http://www.mobilemarketer.com/cms/news/content/6711.html

(The Twilight Saga: Memory Quest )

Source: http://spd4290-09810732s.blogspot.com/2010/07/reference-mobile-marketing-case-study-4.html

Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Games-themed Program

As mentioned, Coca-Cola had launched mobile marketing projects to deliver brand messages and this article will introduce the mobile marketing projects implementation process in brief.

1. My Coke Rewards Account (For US Residents Only)
Customers could obtain rewards by collecting the codes on specially-marked Coca-Cola products, and track their points and activities via SMS alerts everywhere. User-friendly interface allowed customers to choose rewards with their favorite categories. Coca-cola could understand the customers' purchasing behavior and provide suitable product via analyzing relative data from this loyalty program.

2. 2010 Winter Olympic Games-themed Program

Coca-Cola will promote the co-branded mobile campaign to feature high-profile Olympic champions and contenders known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, and “mobile media and digital experiences.

By working with NBC to support a custom WAP site, Coca-Cola lets audiences brings fans into the Vancouver experience by playing energetic, familiar sounds related to the Games like air horns and cowbells and the sounds associated with drinking a Coke—ice clinking, pouring, the first 'ahh'—right on their iPhone and iPod touch.

Source : http://www.3-study.com/redirect.php?url=http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing.html