Sunday, July 18, 2010

Bibliography

App Store. (2010, July 1). myStarbicks. Retrieved July 6, 2010, from App Store: http://app-store.appspot.com/

Berkley, H. (2007). Marketing in the New Media. Self-Counsel Press.

Butcher, D. (2009, April 22). Database/CRM. Retrieved July 6, 2010, from Mobile Marketer: http://www.mobilemarketer.com/

Chaffey, E.-C. M. (2009). Internet Marketing (4th ed.). Pearson Education Limited.

Duncan, T. (2008). Principles of Advertising & IMC (2nd ed.). McGraw Hill.

Starbucks. (2010). Starbucks Card Mobile App. Retrieved July 6, 2010, from Starbucks: http://www.starbucks.com

Wehrs, M. (2009, November 17). Press Release. Retrieved June 30, 2010, from Mobile Marketing Association: http://mmaglobal.com/news/mma-updates-definition-mobile-marketing

Source: http://spd4290-09810732s.blogspot.com/2010/07/bibliography.html

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