Article Category

Definition:
1. Definition of Mobile Marketing
2. Evolution of Mobile Marketing
3. Definition of Mobile Marketing and relationship with Coca-Cola
4. Mobile is not only a phone - Mobile Marketing
5. Mobile Marketing commonly used in 21st century
6. How Mobile Marketing being penetrated in your life?

IKEA:
1. A key to make the IKEA Mobile Augmented Reality Application towards successful
2. How the IKEA "Find It" SMS campaign ran successful in Seattle?
3. Case Study - The IKEA Mobile Augmented Reality Applicaiton
4. Case Study - The IKEA "Find It" Instant Win Game and Sweepstakes

Clinque:
1. Case Study
2. Pros of Mobile Marketing
3. Cons of Mobile Marketing

Cathay Pacific:
1. How Cathay Pacific Airways adopt Mobile Marketing on its business?
2. Benefits gain from CX Mobile
3. Cons of CX Mobile
4. Conclusion of CX's mobile marketing

Starbucks:
1. Mobile Marketing Case Study 1 – Location-based Services
2. Mobile Marketing Case Study 2 – Mobile Application
3. Benefits of the Mobile Marketing Campaign
4. Limitations of the Mobile Marketing Campaigns

Nike:
1. Mobile Marketing commonly used in 21st century
2. Case Study - Nike "True City"
3. "True City" accomplished the goal of mobile marketing
4. Weaknesses of "True City" in mobile marketing

Coca-Cola:
1. Coca-Cola Case study - My Coke Rewards & 2010 Winter Olympic Game-themed Program
2. Coca-Cola Case study - Interactive Video Advertisement
3. Benefits of Coca-Cola Mobile Marketing
4. Weakness of Coca-Cola Mobile Marketing