Sunday, July 4, 2010

Definition of Mobile Marketing




Everyone has a mobile phone. Some people even have more than one base on their own needs. According to findings from the Hong Kong Census and Statistics Department, over the period 1987 - 2006. the number of mobile phone subscribers recorded a remarkable growth of 36% per year in Hong Kong. And, predictably, the number is keep boolming exponentially.




Mobile is emerging as the most powerful channel to communicate with the consumer interactively nowadays. It can be used as a tool in proctice with marketing to engage target audience. By using mobile to communicate, deliver and exchange value with audience, it is called mobile marketing.




SMS (Short Message Service) is the most prevailingly used format with mobile marketing. Sending text message is one of the most popular ways of cummunication among people. How many SMS you tecxt and receive everday? How many of them are commercials?

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