Mobile is not only a phone - Mobile Marketing

Besides dialing, talking photo, playing game… mobile become a powerful marketing tool - mobile marketing which has lower marginal cost and allow more personalization marketing.

In the past decade, mobile marketing is commonly linked with transportation advertisement. Nowadays, mobile marketing is a set of practices enables organizations to communicate with their audience through mobile device (Mobile Marketing Association, 2009). It’s a wider definition that not only covers the “traditional” tool likes SMS, but also some innovative mobile marketing as below:

1. Quick Response Code – a scannable barcode published in printed material which customers could intentionally opt-in, receive or redirect to the messages from marketers.

2. Location-based Services – detects the users’ location and practices with interaction that marketers sending message to customers or customers intentionally collect information from marketers.

3. Mobile App – mobile application software that use as a mobile marketing tool to delivery marketers’ message and drive customers’ engagement.


(a traditional mobile marketing with creativity - everyone want to remind the man that he left his coffee cup on the roof of his car, in fact, only an ads properties)


(QR Code on print material)

Sources: http://spd4290-09810732s.blogspot.com/2010/07/definition-of-mobile-marketing.html