Coca-Cola Case study - Interactive Video Advertisement

Because of the rapidly increment of Apple devices usage, Coca-Cola has launched full-page interactive video advertisements for WSJ (Wall Street Journal) iPad Application users.

Let's pay attention to the following screen captured description of Coca-Cola pop-up advertisement:

Here is the front page of the Wall Street Journal application, there is a small Coca-Cola advertisement on the bottom left hand side.

When a user clicks on the advertisement, it expands and users can get more information about "Live Positively" campaign by click on the “learn more” button.

Moreover, Coca-Cola is also running a full-page advertisement via the application to show the exact calorie information and giving consumers choices between low-calorie, no-calorie and naturally sweetened beverages.

Here is a screen captured of the full-page advertisement:

I considered that is not only advertisement for Coca-Cola’s product, but also deliver brand message for the consumers – Coca-Cola keeps in mind on your healthy needs.

Source : http://spd4290-09813955s.blogspot.com/2010/07/how-coca-cola-utilize-mobile-marketing_05.html