Monday, July 19, 2010

Weakness of Coca-Cola Mobile Marketing

Nowadays, Mobile Marketing still has some weakness to match up with Coca-Cola's development as the following:


1. The above mobile application could not accessed by all of mobile phone users (e.g. Traditional non-smart-phone users) which is incompatible with mass marketers role of Coca-Cola.

2. Active visual effects by Flash format is the main element on Coca-Cola's messages in their offical website and advertisements, and those are not allowed by SMS delivery and which means Coca-Cola can only send simple text messages to those consumers only.


3. Most of mobile marketing campaigns are launched on Western countries which is ignoring the potential segments in Asia. For example, My Coke Rewards can only be participating by US residents only.











In particular, to China audiences, the headcounts of massive Online and mobile are growing larger and larger every year. According to projections from Forrester Research, China will have 1.3 billion subscribers and 957 million mobile Web users by 2014. Therefore I believe that Coca-Cola could gain extraordinary benefits in developing mobile marketing in Asia.

Source : http://spd4290-09813955s.blogspot.com/2010/07/weakness-of-coca-cola-mobile-marketing.html

2 comments:

  1. This is quite a good case study and there is a lot to learn from it and avoid the mistakes in our SMS marketing campaigns. Even I am a business owner and always do my research in order to run the campaigns to grow the sales. Recently got an amazing app for bulk text messaging service for business. It is very effective and affordable too.

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  2. The modern business scenario is very different from the traditional one and in order to succeed, you truly have to outperform the competition. I personally believe that right set of marketing strategies can do wonders. Even I am using smm and Google Adwords Management services and having really good experience.

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