Benefits gain from CX Mobile

CX Mobile could help shortening the check-in process, whereas passengers could check-in and select the seat via smart phone and issue the boarding pass at the airport by Self Check-in Kiosk themselves. All the transaction data can be saved at both customers’ smart phone and CX’s data base automatically. It provides access to significant cost saving as less manpower is involved by comparing to traditional check-in process. CX would adjust the team or internal transfer the manpower from check-in counter to other departments. Since the application is more convenient to frequent business travelers, it helps to acquire the new frequent business customers from the competitors. Moreover, passengers could check the real time flight details and schedule via mobile devices and they can book the flight immediately for the emergency travel. All these could help CX to gain more profit in this competitive market by offering the value added services.

Source:

http://spd4290-09817481s.blogspot.com/2010/07/benefits-gain-from-cx-mobile.html

How Cathay Pacific Airways adopt Mobile Marketing on its business?

Recently, Cathay Pacific Airways has launched “CX Mobile” application to smart phones users. This application is not only applicable for i-phones, but also compatible for other mobile devices e.g. BlackBerry, Java-enabled mobile phones (such as Nokia, Sony Ericsson, Motorola, Samsung etc.). The main goal for Cathay on this campaign is aiming to extend their customer base.

After downloaded “CX Mobile”, smart phones users can check below information anytime.

This application is especially convenient for the frequent business travelers which offer less time consuming browsing for flight information via mobile phones. Passengers can even access check-in and seat selection function via “CX Mobile”. They may directly save the barcode on the mobile or choose to send the check-in confirmation and barcode via SMS or email.

When arriving at the airport, they can scan the barcode display at Self Check-in Kiosk, a computerized machine which performs airline check-in functions, to issue the boarding pass, accelerate the entire check-in process. Other than the basic flight information, “CX Mobile” offers “City Guides” for the mobile users. Travelers can get useful and important information from the travel experts , which help to prepare the trips.

Accordingly to Cathay Pacific Manager of e-Business, Lawrence Fong, the number of passengers using CX Mobile online check-in services or self check-in grew 75%, about 2.2 million passengers have used this services.

This application is very popular among the frequent business travelers segment and CX will continuously provide the relevant mobile technologies or application in order to retain customers’ loyalty and also acquire the new customers, as to enlarge the reverence sources.

source:

http://spd4290-09817481s.blogspot.com/2010/07/how-cathay-pacific-airways-adopt-mobile_05.html