“True City” accomplished the goal of mobile marketing

Nike uses iphone app “True City” to provide a mobile channel for customers connected to Nike in order to gather information of their upcoming products. “True City” provides a way that Nike fans the photos, launch date countdown time and even the story of designer. This keeps the consumers engaged with their products and maintain a long-term relationship. As a final result, “True City” helps Nike to convert the customers into action and purchase their goods through mobiles or iphone app.

Besides, “True City” also provides another technique in mobile marketing which is the quick response code (QR code). Nike allows these codes hide in the city and let customers to find it out in order to make the hidden products visible. This technique enhances the mobile marketing because users need to scan the codes somewhere by iphones. Through QR code, Nike wants to convert the outcome on the site into leads of customers where they can get the information they want.


Source: http://09817630spd4290.blogspot.com/2010/07/true-city-accomplished-goal-of-mobile.html